Quick answer: Wisconsin employs about 4,410 public relations specialists (BLS OEWS, May 2025), and licensing runs through target employers on the portfolio and experience they expect. Programs, the careers this degree opens, and what they pay are below.
Compare communications programs enrolling now:
Licensing and Credentials in Wisconsin
Communications is not licensed and no certification is required. Employers typically weight writing samples and internship experience, and the degree works best paired with domain knowledge from another field.
Requirements are set at state level and are amended periodically. Before you enroll in any program, confirm with target employers on the portfolio and experience they expect that the specific program you are considering satisfies the education requirement, and ask what it accepts from any training you have already completed. Get the answer in writing.
Earning the Degree While You Work
Most people reading this already have a job in the field, and the practical question is whether the credential can be earned without leaving it. Programs designed for working adults deliver the academic portion online or in the evening, while any labs, clinical hours or supervised field experience happen in person and locally. Prior college credit, military training, apprenticeship coursework and industry certifications can all shorten the path, so request a written transfer credit evaluation before you commit to any school.
Schools Near You
Schools in our database near this area, ranked by BOC Score. The list favors schools with a related program on record, but program availability and delivery format change, so confirm directly with any school that it currently offers the program you want.
How we rank schools – graduation rate, graduate earnings, cost and retention.
Advertising plays no part.
This page lists 10 schools
within 110 miles, closest group first, then ordered by
BOC Score with the highest at the top.
10 of them carry a score.
LOCAL RANK
Location / proximity to this page
Defines the local group
Graduation rate how often students finish
30%
Median earnings, 10 years after entry whether it paid off
25%
Average net price what students actually pay after aid; lower ranks higher
20%
Retention rate how many come back for year two
15%
Fully online availability whether you can study while working
10%
Scores come from IPEDS (2024) and the U.S. Department of Education College Scorecard.
Earnings are for all graduates of a school, not one program, so treat them as a signal
about the institution rather than about this subject.
Sponsored listings are paid placements and are labelled as such; they are separate from
this ranking and never change it. Read the full methodology.
What Public Relations Specialists Earn in Wisconsin
Public Relations Specialists in Wisconsin earn a median $67,240 per year, below the national median of $74,750 (BLS OEWS, May 2025).
Communications Pay and Employment in Wisconsin at a Glance
Metric
Wisconsin
National
Source
Median annual wage
$67,240
$74,750
BLS OEWS, May 2025
10th percentile
$44,790
$44,110
BLS OEWS, May 2025
25th percentile
$56,830
$56,260
BLS OEWS, May 2025
75th percentile
$83,430
$100,370
BLS OEWS, May 2025
90th percentile
$105,970
$135,150
BLS OEWS, May 2025
Employment
4,410
283,380
BLS OEWS, May 2025
Location quotient
0.82
1.00
BLS OEWS, May 2025
Projected change (2024-34)
not published by state
4.8%
BLS Employment Projections, 2024-34
How Wisconsin Pay Compares to the Rest of the Country
The Wisconsin median of $67,240 sits below the national median of $74,750 (BLS OEWS, May 2025). Percentiles matter more than the midpoint when you are deciding whether a degree pays for itself: the 10th percentile is roughly where people start, and the 90th is what the top of the local market looks like after years of experience.
A location quotient of 0.82 puts Wisconsin below the national average, so the occupation is less concentrated here than in the typical state. Expect a thinner local job market and fewer employers to move between (BLS OEWS, May 2025). The measure compares how concentrated the occupation is here against the national average of 1.00.
Figures: BLS OEWS, May 2025. Communications roles sit inside organizations of every kind, with extra depth where corporate headquarters, agencies and government cluster.
Public Relations Specialists Wages by Metro Area in Wisconsin
According to the Bureau of Labor Statistics ( OES data), public relations specialists wages in Wisconsin vary by metro area.
Metro Area
Employment
Median Annual Wage
Avg. Annual Wage
Entry Level (10th pctile)
Experienced (90th pctile)
Minneapolis-St. Paul-Bloomington
6,170
$73,780
$77,940
$44,970
$120,000
Madison
1,410
$73,510
$78,520
$49,440
$108,620
Milwaukee-Waukesha
1,330
$65,520
$74,630
$46,160
$111,860
Duluth
270
$56,110
$61,810
$36,330
$93,090
Green Bay
160
$73,090
$74,730
$47,390
$104,950
Appleton
140
$56,480
$60,890
$38,210
$89,230
Eau Claire
100
$61,500
$64,830
$42,430
$97,470
La Crosse-Onalaska
100
$64,130
$69,730
$44,720
$99,910
Oshkosh-Neenah
70
$67,550
$70,120
$43,920
$101,140
Racine-Mount Pleasant
70
$63,650
$72,340
$41,430
$112,950
Sheboygan
60
$64,290
$73,180
$45,450
$112,070
Kenosha
50
$62,110
$73,870
$48,510
$111,760
Wausau
50
$62,510
$72,700
$48,610
$106,250
Janesville-Beloit
40
$62,790
$68,300
$43,880
$99,930
Fond du Lac
30
$63,360
$66,570
$38,670
$87,950
Wages reflect survey data and vary based on experience, credentials, employer, and local market conditions. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May .
Wage and employment figures describe the occupation as measured by the Bureau of Labor Statistics, not the graduates of any particular program, and individual outcomes may vary. Licensing rules change; confirm current requirements with the responsible state board before enrolling.
Frequently Asked Questions
How much do public relations specialists make in Wisconsin?
The median annual wage for public relations specialists in Wisconsin is $67,240, below the national median of $74,750 (BLS OEWS, May 2025). The middle of the range runs from $56,830 at the 25th percentile to $83,430 at the 75th.
How many public relations specialists work in Wisconsin?
Wisconsin holds about 4,410 communications professional jobs (BLS OEWS, May 2025). Nationally the occupation employs 283,380, and BLS projects about 27,600 openings per year through 2034 (BLS Employment Projections, 2024-34).
Do I need a license to work as a communications professional in Wisconsin?
Communications is not licensed and no certification is required. Employers typically weight writing samples and internship experience, and the degree works best paired with domain knowledge from another field. Requirements are set at the state level and change periodically, so confirm the current rules with target employers on the portfolio and experience they expect before you enroll in any program.
Can I earn a communications bachelor's or master's online while working in Wisconsin?
Often yes. Programs built for working adults deliver coursework online or in the evenings, though any required labs, clinical hours or supervised field experience are completed in person. Confirm that the program's accreditation satisfies target employers on the portfolio and experience they expect.
What is the highest-paying area of Wisconsin for public relations specialists?
Among Wisconsin metro areas with published data, Madison reports the highest median at $73,510 (BLS OEWS, May 2025).
Is Wisconsin a good state for public relations specialists?
On pay, the state median of $67,240 sits below the national $74,750 (BLS OEWS, May 2025). A location quotient of 0.82 means the occupation is less concentrated here than in the average state. Weigh that against cost of living and how concentrated the work is near where you actually want to live.
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 - Public Relations Specialists (SOC 27-3031), national, state and metropolitan estimates
U.S. Bureau of Labor Statistics, Employment Projections, 2024-34
U.S. Bureau of Labor Statistics, Occupational Outlook Handbook - education and licensing requirements
About this guide: Researched and written by the TradeCareerPath Editorial Team. Our editorial team researches and sources every trade school and career guide using federal labor and education data, including BLS OEWS and Employment Projections, DOL apprenticeship records, IPEDS, College Scorecard, and state licensing boards. We follow the editorial standards documented at /editorial-policy/.
