Quick answer: Kentucky employs about 6,290 market research analysts and marketing specialists (BLS OEWS, May 2025), and licensing runs through the employers you want to work for. Programs, the careers this degree opens, and what they pay are below.
Compare marketing programs enrolling now:
Licensing and Credentials in Kentucky
No state licenses marketers and no examination gates the work. Hiring runs on demonstrated results - campaigns, analytics, growth numbers - with the degree as the standard entry credential for corporate roles. Platform certifications are cheap, fast signals for junior digital positions.
Requirements are set at state level and are amended periodically. Before you enroll in any program, confirm with the employers you want to work for that the specific program you are considering satisfies the education requirement, and ask what it accepts from any training you have already completed. Get the answer in writing.
Earning the Degree While You Work
Most people reading this already have a job in the field, and the practical question is whether the credential can be earned without leaving it. Programs designed for working adults deliver the academic portion online or in the evening, while any labs, clinical hours or supervised field experience happen in person and locally. Prior college credit, military training, apprenticeship coursework and industry certifications can all shorten the path, so request a written transfer credit evaluation before you commit to any school.
Schools Near You
Schools in our database near this area, ranked by BOC Score. The list favors schools with a related program on record, but program availability and delivery format change, so confirm directly with any school that it currently offers the program you want.
How we rank schools – graduation rate, graduate earnings, cost and retention.
Advertising plays no part.
This page lists 10 schools
within 98 miles, closest group first, then ordered by
BOC Score with the highest at the top.
10 of them carry a score.
LOCAL RANK
Location / proximity to this page
Defines the local group
Graduation rate how often students finish
30%
Median earnings, 10 years after entry whether it paid off
25%
Average net price what students actually pay after aid; lower ranks higher
20%
Retention rate how many come back for year two
15%
Fully online availability whether you can study while working
10%
Scores come from IPEDS (2024) and the U.S. Department of Education College Scorecard.
Earnings are for all graduates of a school, not one program, so treat them as a signal
about the institution rather than about this subject.
Sponsored listings are paid placements and are labelled as such; they are separate from
this ranking and never change it. Read the full methodology.
What Market Research Analysts and Marketing Specialists Earn in Kentucky
Market Research Analysts and Marketing Specialists in Kentucky earn a median $61,480 per year, below the national median of $78,760 (BLS OEWS, May 2025).
Marketing Pay and Employment in Kentucky at a Glance
Metric
Kentucky
National
Source
Median annual wage
$61,480
$78,760
BLS OEWS, May 2025
10th percentile
$37,970
$43,390
BLS OEWS, May 2025
25th percentile
$47,950
$58,350
BLS OEWS, May 2025
75th percentile
$78,290
$108,310
BLS OEWS, May 2025
90th percentile
$103,300
$155,480
BLS OEWS, May 2025
Employment
6,290
899,580
BLS OEWS, May 2025
Location quotient
0.54
1.00
BLS OEWS, May 2025
Projected change (2024-34)
not published by state
6.7%
BLS Employment Projections, 2024-34
How Kentucky Pay Compares to the Rest of the Country
The Kentucky median of $61,480 sits below the national median of $78,760 (BLS OEWS, May 2025). Percentiles matter more than the midpoint when you are deciding whether a degree pays for itself: the 10th percentile is roughly where people start, and the 90th is what the top of the local market looks like after years of experience.
A location quotient of 0.54 puts Kentucky below the national average, so the occupation is less concentrated here than in the typical state. Expect a thinner local job market and fewer employers to move between (BLS OEWS, May 2025). The measure compares how concentrated the occupation is here against the national average of 1.00.
Figures: BLS OEWS, May 2025. Marketing employment concentrates where head offices and agencies are, which makes it metro-weighted and increasingly remote-friendly at the same time.
Market Research Analysts and Marketing Specialists Wages by Metro Area in Kentucky
According to the Bureau of Labor Statistics ( OES data), market research analysts and marketing specialists wages in Kentucky vary by metro area.
Metro Area
Employment
Median Annual Wage
Avg. Annual Wage
Entry Level (10th pctile)
Experienced (90th pctile)
Cincinnati
7,080
$75,750
$84,620
$44,970
$134,270
Louisville/Jefferson County
2,290
$63,280
$70,050
$38,230
$103,650
Lexington-Fayette
1,140
$65,280
$83,000
$40,680
$156,200
Huntington-Ashland
290
$55,700
$60,250
$35,110
$87,080
Clarksville
250
$58,020
$64,780
$32,610
$107,480
Bowling Green
240
$60,200
$78,330
$37,410
$229,900
Paducah
150
$60,720
$66,060
$37,310
$105,180
Elizabethtown
130
$64,460
$71,520
$40,980
$98,310
Owensboro
110
$53,950
$75,980
$32,940
$229,990
Wages reflect survey data and vary based on experience, credentials, employer, and local market conditions. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May .
Wage and employment figures describe the occupation as measured by the Bureau of Labor Statistics, not the graduates of any particular program, and individual outcomes may vary. Licensing rules change; confirm current requirements with the responsible state board before enrolling.
Frequently Asked Questions
How much do market research analysts and marketing specialists make in Kentucky?
The median annual wage for market research analysts and marketing specialists in Kentucky is $61,480, below the national median of $78,760 (BLS OEWS, May 2025). The middle of the range runs from $47,950 at the 25th percentile to $78,290 at the 75th.
How many market research analysts and marketing specialists work in Kentucky?
Kentucky holds about 6,290 marketing specialist jobs (BLS OEWS, May 2025). Nationally the occupation employs 899,580, and BLS projects about 87,200 openings per year through 2034 (BLS Employment Projections, 2024-34).
Do I need a license to work as a marketing specialist in Kentucky?
No state licenses marketers and no examination gates the work. Hiring runs on demonstrated results - campaigns, analytics, growth numbers - with the degree as the standard entry credential for corporate roles. Platform certifications are cheap, fast signals for junior digital positions. Requirements are set at the state level and change periodically, so confirm the current rules with the employers you want to work for before you enroll in any program.
Can I earn a marketing bachelor's or master's online while working in Kentucky?
Often yes. Programs built for working adults deliver coursework online or in the evenings, though any required labs, clinical hours or supervised field experience are completed in person. Confirm that the program's accreditation satisfies the employers you want to work for.
What is the highest-paying area of Kentucky for market research analysts and marketing specialists?
Among Kentucky metro areas with published data, Lexington reports the highest median at $65,280 (BLS OEWS, May 2025).
Is Kentucky a good state for market research analysts and marketing specialists?
On pay, the state median of $61,480 sits below the national $78,760 (BLS OEWS, May 2025). A location quotient of 0.54 means the occupation is less concentrated here than in the average state. Weigh that against cost of living and how concentrated the work is near where you actually want to live.
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 - Market Research Analysts and Marketing Specialists (SOC 13-1161), national, state and metropolitan estimates
U.S. Bureau of Labor Statistics, Employment Projections, 2024-34
U.S. Bureau of Labor Statistics, Occupational Outlook Handbook - education and licensing requirements
About this guide: Researched and written by the TradeCareerPath Editorial Team. Our editorial team researches and sources every trade school and career guide using federal labor and education data, including BLS OEWS and Employment Projections, DOL apprenticeship records, IPEDS, College Scorecard, and state licensing boards. We follow the editorial standards documented at /editorial-policy/.
