Quick answer: The Barnstable Town metro employs about 440 market research analysts and marketing specialists (BLS OEWS, May 2025), and licensing is set at the state level, through the employers you want to work for.
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Licensing is a state matter, not a city one. No state licenses marketers and no examination gates the work. Hiring runs on demonstrated results - campaigns, analytics, growth numbers - with the degree as the standard entry credential for corporate roles. Platform certifications are cheap, fast signals for junior digital positions.
See the Massachusetts licensing and pay overview for the statewide picture, and confirm current requirements with the employers you want to work for.
Schools in our database near this area, ranked by BOC Score. The list favors schools with a related program on record, but program availability and delivery format change, so confirm directly with any school that it currently offers the program you want.
This page lists 10 schools within 20 miles, closest group first, then ordered by BOC Score with the highest at the top. 10 of them carry a score.
Scores come from IPEDS (2024) and the U.S. Department of Education College Scorecard. Earnings are for all graduates of a school, not one program, so treat them as a signal about the institution rather than about this subject. Sponsored listings are paid placements and are labelled as such; they are separate from this ranking and never change it. Read the full methodology.
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Source: ACCSC IPEDS College Scorecard
Market Research Analysts and Marketing Specialists in the Barnstable Town area earn a median $79,150 per year, above the national median of $78,760 (BLS OEWS, May 2025).
| Metric | Barnstable Town metro | Massachusetts | National |
|---|---|---|---|
| Median annual wage | $79,150 | $101,810 | $78,760 |
| 10th percentile | $42,710 | $58,090 | $43,390 |
| 25th percentile | $59,790 | $77,220 | $58,350 |
| 75th percentile | $116,350 | $133,460 | $108,310 |
| 90th percentile | $141,620 | $166,970 | $155,480 |
| Employment | 440 | 39,710 | 899,580 |
| Location quotient | 0.8 | - | 1.00 |
Source: BLS OEWS, May 2025. Metro figures cover the Barnstable Town, MA metropolitan statistical area.
The Barnstable Town median of $79,150 is above the national median of $78,760, and below the Massachusetts statewide median of $101,810 (BLS OEWS, May 2025).
The metro’s location quotient of 0.8 means market research analysts and marketing specialists are less concentrated here than in the average U.S. labor market (BLS OEWS, May 2025). Higher concentration generally means more employers competing for the same people, and an easier job change later.
Marketing employment concentrates where head offices and agencies are, which makes it metro-weighted and increasingly remote-friendly at the same time.
| Metro area | Median annual wage | Employment |
|---|---|---|
| Boston | $102,390 | 32,310 |
| Worcester | $90,300 | 2,030 |
| Springfield | $85,970 | 1,050 |
| Amherst Town | $72,550 | 350 |
| Pittsfield | $75,940 | 300 |
Figures: BLS OEWS, May 2025.
Wage and employment figures describe the occupation as measured by the Bureau of Labor Statistics, not the graduates of any particular program, and individual outcomes may vary. Licensing rules change; confirm current requirements with the responsible state board before enrolling.
The median annual wage for market research analysts and marketing specialists in the Barnstable Town, MA metro area is $79,150, above the national median of $78,760 (BLS OEWS, May 2025).
The Barnstable Town, MA metro area employs about 440 market research analysts and marketing specialists (BLS OEWS, May 2025).
Licensing is handled at state level rather than by city. No state licenses marketers and no examination gates the work. Hiring runs on demonstrated results - campaigns, analytics, growth numbers - with the degree as the standard entry credential for corporate roles. Platform certifications are cheap, fast signals for junior digital positions. Confirm current requirements with the employers you want to work for.
The academic portion of these programs is widely available online for working adults, while labs, clinical hours or supervised field work are completed in person. Check that the program's accreditation satisfies the employers you want to work for.
The Barnstable Town metro median is $79,150 against a statewide median of $101,810 (BLS OEWS, May 2025). Compare that gap with the difference in living costs before treating it as a raise.
About this guide: Researched and written by the TradeCareerPath Editorial Team. Our editorial team researches and sources every trade school and career guide using federal labor and education data, including BLS OEWS and Employment Projections, DOL apprenticeship records, IPEDS, College Scorecard, and state licensing boards. We follow the editorial standards documented at /editorial-policy/.
